Online Reputation management - ORM
An Online Reputation Management Company That Delivers Results
Is your online reputation hurting your business?
A Zignal Labs report revealed that a company’s online reputation is responsible for at least half its market value. Take charge of your reputation online and build a positive brand image with Thrive Internet Marketing Agency’s reputation management services.
Your online reputation serves as a trust signal that determines if prospects will do business with you. According to a study by the University of Technology Sydney, the majority of consumers are willing to pay more for a product or service from a company with a stellar reputation online. What does your brand reputation look like?
Whether you own or manage a small business, Fortune 500 company or multi-location firm, you need to maintain a positive online reputation to establish your thought-leadership brand and gain better online recognition. Online reputation management allows you to do just that.
Descriptions
Reputation management is the practice of safeguarding the online reputation of an individual, company or organization to shape public perception. Internet reputation management ensures online users and search engines find the right materials when they search for your brand online.
Online reputation management involves:
- Review generation
- Reputation monitoring
- Review marketing
- Online reputation repair
- Survey campaign management
- Social media follower growth service
- Search engine optimization (SEO) reputation management
Ignore your reputation online and you risk falling victim to rumors and misinformation. On the other hand, gain reputation control and you create a wealth of positive, quality materials that reflect your personal brand.
Feature
- Appeal to High-Intent Prospects
- Generate Positive Business Reviews
- Increase Your Customer Lifetime Value (CLV) and Loyalty
- Attract High-Performing Employees
- Improve Your Bottom Line
- Boost Your SEO Efforts
The Consequences Of A Poor Reputation Online
Still not convinced about search engine reputation management being essential to business success?
All it takes is one dissatisfied customer to negatively impact your brand’s online reputation. Orders, bookings and subscriptions run the risk of being canceled if negative online reviews plague your online profiles. These can ripple through all your marketing efforts, affecting more than just your sales.
Additionally, a poor reputation management strategy can lead to:
- Low search engine rankings
- Loss of revenue
- Decreased profitability
- Damaged brand reputation
- Diminished trust
- Increased marketing expenses
- Low customer engagement
- Reduced customer and employee retention rate
What Does Your Online Reputation Look Like?
Win Back Unhappy Customers and Boost Your Client Retention Rate
Many businesses treat digital marketing as a set-and-forget way of building an online reputation. However, online marketing entails more than launching local SEO and social media marketing campaigns.
Even if you have a robust digital marketing strategy in place, you still run the risk of increasing your customer churn by 15 percent if you don’t engage actively with your customers. Moreover, no matter how many followers you have on social media, unless you respond to customer reviews, your followers will only see you as a business page looking to earn profits.
What does your online reputation say about your company? Does your reputation management strategy bring profit or do more harm than good to your business?
Online reviews are inevitable components of digital marketing. People want to know they’re reading real reviews written by real customers. As such, your reputation manager must regularly monitor the quality and quantity of your online reviews.
To guide your reputation management, let’s look at these significant research results:
- Synup’s recent State of Retail report revealed that a whopping 82 percent of consumers would not transact with a retailer with less than 3 stars.
- A BrightLocal survey also found that online users read 10 or fewer online reviews before making a decision.
- Nearly 23 percent of consumers consider online reviews that are no more than two weeks old as credible online resources.
- Only 14 percent of people transact with a business with a 1- or 2-star rating.
So how many business reviews and star ratings do you need, exactly? The best reputation management companies recommend that businesses aim for a 4- or 5-star rating and at least 10 new online reviews on various review sites every three months.
Online Reputation Management Services
Extend Beyond Generating Positive Customer Reviews
If you own, operate or manage a business, then you’ve likely received a negative review from a dissatisfied customer. Even the most reputable businesses have experienced a disgruntled customer from time to time.
Although it might be easy for successful businesses to shrug this off, they are often surprised to discover just how damaging the negative review of even one customer can be to their online reputation. If you have received a negative review online, whether it was legitimate or a scam, this can be frustrating, worrisome and you may even feel violated and/or powerless.
By using online reputation management software and investing in the right online reputation management service, you can improve your average ratings across review sites. Here are some ways our reputation management company can help with online reputation management and get more 5-star Google reviews for your business:
Online Reputation Repair
Are you one of the people asking, “How do I get something removed from Google Search?” or “How to repair my damaged reputation online?” Our online reputation marketing expert repairs and mitigates damage from negative reviews by looking into where they came from and providing reputation marketing solutions to fix them. We implement online reputation management SEO strategies, send requests to Google and other review sites to take down fake, offensive content related to your brand and boost your overall digital reputation management efforts to rebuild and strengthen your brand image.
White Label Reputation Management
Studies show companies that provide a review response to at least 25 percent of their business reviews earn an additional 35 percent revenue. Give an appropriate and prompt review response to your customer reviews and turn negative online feedback into marketing opportunities. Our online reputation management company analyzes your customer sentiment and crafts a well-thought and sincere review response. We also adopt your unique brand voice to ensure your best intentions come across well.
Review Monitoring
Need assistance with your online reputation monitoring? Our digital reputation management firm sets up a program to monitor and alert you about new reviews, whether positive or negative, so you always know where your online reputation stands. We leverage our online reputation management software to speed up your online review monitoring process and integrate with 100+ major review sites to bring all your online reviews in one place.
Online Product Management
Propel your eCommerce business forward with Thrive’s online product reviews management service. We use smart online review management software to facilitate a more efficient review monitoring process across your product listings. Whether you need help tracking reviews for Amazon, Best Buy, Overstock, Walmart, Target Plus or other eCommerce marketplaces, our reputation management agency can assist you. We can also manage your eCommerce website’s review acquisition to streamline your processes and establish social proof on your product pages.
What does your online reputation look like?
If you are curious or concerned about what your business or brand’s online reputation looks like, find out by performing this free online reputation scan:
